Sport Business

Experiential learning is at the core of Capital’s B.A. in Sport Business program, providing students with real-world experience beyond the classroom. Students work on live-client projects with professional sports organizations, gain hands-on event operations experience at major sporting events like the Super Bowl and NCAA Championships, and secure internships with top teams, leagues, and media companies. Networking events and mentorship opportunities connect students with industry leaders, enhancing career prospects. With a focus on applied learning, Capital ensures graduates enter the workforce with the skills, experience, and connections needed to succeed in the competitive sports industry. 

The B.A. in Sport Business at Capital University is built on the philosophy that success in the sports industry requires a strong business foundation, hands-on experience, and professional connections. Our program blends rigorous coursework with real-world learning, ensuring students develop expertise in marketing, event management, and law. We emphasize experiential learning through internships, live-client projects, and industry partnerships, preparing graduates to lead and innovate in this dynamic field. With a focus on ethical leadership, adaptability, and strategic thinking, Capital equips students with the skills and mindset needed to excel in the ever-evolving sports business landscape. 

College Athletics Administration – Positions in athletic leadership, compliance management, and facility operations within intercollegiate programs. 

Recreational & Community Sports Management – Roles such as youth sports director, recreation program coordinator, or park facilities manager, overseeing programming and facility operations. 

Stadium & Game Day Operations – Opportunities in venue management, security coordination, hospitality services, and game-day logistics for major sporting events. 

Nonprofit & Community Engagement – Positions in sports program administration, marketing, and community outreach within nonprofit organizations and youth development programs. 

Advertising & Sponsorship Sales – Careers in brand partnerships, corporate sponsorship activation, and promotional strategy across private and nonprofit sectors. 

Sport Law & Governance – Roles in compliance, risk management, contract negotiation, and policy development for teams, leagues, governing bodies, and sports agencies. 

ACSBP

Capital’s School of Management and Leadership (SOML) is accredited by the Accreditation Council for Business Schools and Programs (ACBSP). Founded in 1988, the ACBSP is a global business education accrediting body and ignites a standard of excellence with an accreditation process based on Baldrige Education Criteria for Performance Excellence. By evaluating aspects of leadership, strategic planning, relationships with stakeholders, quality of academic programs, faculty credentials, and educational support, ACBSP assesses whether or not business programs offer a rigorous educational experience and commitment to continuous quality improvement.